HOBOKEN, NJ – When Hoboken Hudson Coffee closed two months ago, longtime barista Wendy Benitez and artist Estella German – the latter was selling her paintings and children’s art kits in the store – have took matters in hand.
Just around the corner, they found an alcove outside the Hoboken Historical Museum, where German gives weekly art lessons to children. Museum president Bob Foster said they could move there.
Now the couple have a pop-up cafe and art shop among the brick walls, conveniently perched in front of a giant historic poster of the former Maxwell House coffee factory in Hoboken, which closed in 1992.
The pair plan to donate coffee this Friday from 8 a.m. to 10 a.m. for International Coffee Day (Wednesday is also National Coffee Day). They will also offer to buy one, get one free on specialty drinks.
The pair sell coffee and a variety of specialty drinks, as well as German art styles, some of which have a coffee theme. They also showcase products from other small businesses in the region, owned by several women.
Better yet, because they use the space, they donate part of their profits to the Hoboken Historical Museum, said Benitez.
Benitez, who started as a barista at Starbucks 15 years ago and also worked for Dunkin ‘Donuts, encouraged local residents to support Hoboken’s small businesses and many small cafes.
“There are so many great local stores,” Benitez said Wednesday. “People should buy locally. “
In fact, a recent study by sleep product company Zoma Sleep recently found that Hoboken was the New Jersey city with the second-highest ratio of coffee shops to consumers. Hoboken has 33 cafes and a population of 53,081 inhabitants, or 1,608 people per store. READ MORE: Hoboken is NJ’s second most obsessed ‘coffee town’
Benitez and German’s store, Not Your Regular Coffee, is open Wednesday through Friday 8 a.m. to 2 p.m. and Saturday and Sunday 9 a.m. to 4 p.m., starting now.
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