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Businessman wants to give Turkish coffee the place it deserves – Middle East Monitor


Just like there is World Coffee Day on October 1, Turkey wants to make December 5 “World Turkish Coffee Day” by giving everyone in Times Square in New York a taste of the traditional drink, said a Turkish businessman, Anadolu News Agency reports.

Murat Kolbasi, chairman of Arzum Electrical Home Appliances and board member of the Turkish Coffee Culture and Research Association, told Anadolu agency that coffee bean companies recognize coffee Turkish.

Kolbasi said coffee beans can only be grown in warm countries on the equator, but 80% of this activity is global. He explained that countries like Switzerland, Germany, the Netherlands and the United States are involved in the processing, sale and service of coffee.

Noting that they are working to make December 5 World Turkish Coffee Day, he said Turkish coffee deserves a special day, just like World Coffee Day on October 1.

“We would like to allow Turkish coffee to be tasted in Times Square by everyone in New York on December 5th. We did it on a different date before, but now December 5th is very important to us. This project has developed this year. We are very firmly prepared, ”he said.

“Order Turkish coffee in cafes and restaurants abroad”

“I ask every Turkish citizen who goes abroad: even if you don’t see Turkish coffee on the menu in a cafe or restaurant, ask for it. Turkish coffee will come to this menu, one way or another.

“This is a national conscience. To do this, we must constantly demand Turkish coffee from abroad,” Kolbasi said.

“We have companies that make really good Turkish coffee and Turkish mugs and machines. Let’s bring it all over the world. We want to spread our coffee through fortune telling, because the culture of the fortune teller is widespread throughout the world. ‘stranger. She gets a lot of attention, “he said.

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Referring to why Turkish coffee is not as common as espresso, Kolbasi said, “This is the late start of the electric heating method. The ability of electric appliances to heat water and to make coffee or tea quickly dates back to the 1890s, the first kettle… The first filter coffee machine in the 1920s, espresso in the 1940s… This is also the case in the 2000s. very difficult to make Turkish coffee with an electric product outside the stove until 2002. “

“Yet Turkish coffee is different from the habits of coffee machines around the world,” he added.

10% of world coffee consumed in the form of Turkish coffee ”

Noting that it has become very easy to make Turkish coffee abroad, he said that today 15 Turkish brands and five international brands produce Turkish coffee machines.

“According to our research, 10 percent of the coffee consumed in the world is consumed in the form of Turkish coffee,” Kolbasi said.

“In 2008, we established the Turkish Coffee Research and Cultivation Association. We tried to remind people about Turkish coffee awareness in our country, then we applied to UNESCO.

“For the first time in history, UNESCO registered a liquid drink as ‘intangible cultural heritage’ on December 5, 2013 in the Azerbaijani capital, Baku.

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“Greece and Italy opposed while it was being done there. Italy told us: ‘You came with such a dossier that if we oppose you will take the espresso away from us,” he said. he added.

“We have assets like Turkish coffee and Turkish delights which have a Turkish name in front of them and which are very well known around the world.”

“The collaboration of any company that has become a brand in the world with the culture of the country where it is established brings significant benefits in terms of perception. Culture and brand develop together.”

“No one should give up other coffees, but give Turkish coffee the place it deserves. Because behind the fact that other coffees can be drunk today is 600 years of Turkish coffee history. “

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