Home Coffee product Coles launches its own brand of compostable coffee pods

Coles launches its own brand of compostable coffee pods

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Coles has become the first major Australian retailer to launch its own home compostable coffee capsules, which have been launched as part of its Coles Urban Coffee Culture brand.

Coles Urban Coffee Culture compostable organic pods, made with bio-based cellulose and vegetable oils, can be composted in home compost bins, where they break down in about the same time as an orange peel.

The pods can be used in machines designed for Nespresso-style coffee pods and have been certified by the Australasian Bioplastics Association. They are now available in Coles supermarkets.

The sustainable packaging innovation comes as the pandemic has triggered a major shift in coffee drinking habits, with more people opting for convenience while working from home. Over the past two years, sales of coffee pods at Coles have soared 30%. During the same period, pure coffee also saw a 30% increase, while all-in-one sachet coffee increased by 20%.

Coles Grocery general manager Leanne White said she was delighted to be able to help customers find a more sustainable way to dispose of coffee capsules at home.

“Coles is always looking for ways to make exclusive supermarket own brand and Coles Liquor products more environmentally friendly and sustainable for shoppers,” she said.

“Customers appreciate the convenience of pod coffee machines and the ability to brew café-style coffee at home, but want a better solution to manage used pods that can be difficult to recycle.”

White said Coles opted to work with suppliers to find a coffee pod solution that could be composted at home because few councils accept compostable packaging in their food and organic waste bin.

“Home composting is also a great way for our customers to reduce the amount of food waste going to landfill,” she said. “Compostable coffee pods allow Coles to provide coffee lovers with a more sustainable solution, while delivering a delicious, quality brew.”

Each of the suppliers Coles works with to source Coles Urban Coffee Culture beans is also Rainforest Alliance certified. The Rainforest Alliance seal signifies that farmers follow more sustainable agricultural practices that protect forests, improve their livelihoods, promote the human rights of agricultural workers, and help them mitigate and adapt to the climate crisis.

As part of our sustainability strategy, Coles is working together towards zero waste with our customers and suppliers, including our goal for all own brand product packaging to be 100% recyclable, reusable or compostable by 2025.

Coles also makes it easier for customers to recycle by including the Australasian Recycling Label (ARL) on Coles Own Brand products. The ARL currently affects over 4,000 Coles Own Brand and Coles Own Liquor Brand products.

Last year, Coles was ranked second out of 62 food retailers globally for sustainable business practices in the World Benchmarking Alliance’s 2021 Food and Agriculture Benchmark, the highest ranking for an Australian supermarket.

Coles Urban Coffee Culture compostable pods are now available at Coles supermarkets nationwide, priced at $4.50 for a pack of ten.