DURHAM, NC (WNCN) – Many may have never heard of the ArtsMarket Booking Conference, but for local singer, songwriter and cellist Shana Tucker, this is how she got her big chance.
“I was trying to figure out how can I get out of the local cafe while everyone is talking at the Carolina Theater or DPAC,” Tucker said.
ArtsMarket is a chance for performing artists to take the stage and show off their talent to those responsible for booking live shows statewide. It is organized by the North Carolina Presenters Consortium (NCPC) and the NC Arts Council every two years.
“This is how performing arts centers get the information they need to make the right choices about what’s going to be on their stage,” said Vicki Vitiello, NC Arts director of operations.
Vitiello says the ArtsMarket, held in Durham, North Carolina, is one of the country’s first booking conferences to return live after the pandemic. It helps presenters like Scotty Henley decide what shows or acts to bring to his stage at the Clayton Center for the Arts.
“We try to bring people together for work. We’ve been closed for 18/19 months mainly and the arts are starting to recover, ”said Henley, executive director of the Clayton Center for the Arts.
“There is a magic and an energy that happens during a live show that you cannot reproduce via zoom, you cannot reproduce it just by standing in front of a camera and just imagining that people are there to watch. “said Tucker. “There’s that common goodness that comes from the music you hear, a familiar song, or a song you’ve never heard before.”
Tucker says ArtsMarket was a pivotal step in her career after first attending in 2011. She was able to bring her talents from small cafes to some of the state’s biggest stages.
Leaders in the arts industry said ArtsMarket can also inspire a new generation of artists who continue to fuel the supply of local talent in the triangle and beyond.
“You never know when someone is in this audience that they can take inspiration from this music through this comedy, through this work of art, whatever it is to get into the world of music. art; the next thing you know, we have before us this brilliant artist or performer that we didn’t even know existed, ”added Scotty Henley.
ArtsMarket will take place November 8-10 in Durham at the Carolina Theater and return in 2023.