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FULFILLING A DREAM: Couple sets out to open donut store in New Palestine – The Daily Reporter


NEW PALESTINE – As far back as Keith Oliver can remember, he dreamed of one day opening his own business. He always told himself that when the time was right, he would get there, and he keeps his word.

Oliver, who worked for years in the Hancock County Sheriff’s Department, will be opening a donut and cafe, 3:17 Beans & Donuts, with his wife, Jillian, in the coming weeks.

“We’ve always wanted a business, and it was about bringing it in at the right time,” Oliver said.

The store takes its name in part from a Bible verse, Colossians 3:17, which says, “And whatever you do, in word or deed, do everything in the name of the Lord Jesus, thanking God the Father to through him.

The menu will include a variety of donuts, coffees and other drinks. A lunch menu will feature grilled cheese and meat sandwiches and fries as well as smoothies.

“We want to serve everyone in this community,” Oliver said. “The real key to our success will be providing people with the right service. “

The company, 5933 WUS 52, will be open from 6 a.m. to 3 p.m. Monday through Friday. Saturday will be from 7 a.m. to 2 p.m. Sunday from 8 a.m. to 2 p.m.

“We obviously want to keep our doors open and have a personal touch,” Oliver said. “We’re not just looking to serve a number, but we want to know the names of the people so they can say, ‘Hey, how are you doing? “”

Oliver’s wife, who has a teaching degree, decided that since their two children are in school full time, now is the time to make the dream of opening a business come true.

“Instead of her going back to teaching, we decided to do something different,” Oliver said. “We started looking a few months ago and thought opening a business was the right thing to do. “

The couple signed the lease at the end of May and worked on the storefront renovation, which sits next to Gettinger Family Custom Meats in the mall on the southeast corner of US 52 and Mt Comfort Road.

Oliver, who lives in northeast Hancock County, said he and Jillian spent countless hours researching and chatting with other cafe owners and settled in New Palestine due to of all the growth in the region.

“I was a reserve officer there for seven years, and I have a lot of connections here and we’ve always loved the community and the area,” said Oliver. “We love the support, the way the community surrounds businesses. “

They will have enough seating for around 20 guests, and the dining room will have TVs and Wi-Fi. A room that seats six to eight people will be available for groups.

The Olivers hope to make a good impression.

“Once they get in we know they will fall in love with it and it will be an ongoing success from there,” Oliver said.

Oliver will continue to work as an independent contractor for Stellar Services, a supplier of consumer products for prisons, while he and his wife start the business.

“I want to be able to spend as much time as possible in the cafe and turn it on so I can do the other work when I can,” Oliver said.

Oliver and his wife will work full time, but will hire a few workers to help fill the shifts. If all goes well with the New Palestine location, they would like to open another 3:17 Beans & Donuts store in McCordsville in early 2023.

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