Home Coffee product Misfits Market’s new private label aims to solve supply chain inefficiencies

Misfits Market’s new private label aims to solve supply chain inefficiencies


Photo courtesy of Misfits Market

At a time when private labels are outperforming national brands…posting a 6.5% gain in dollar sales in the first quarter of 2022, according to data from Chicago-based IRI—Online grocer Misfits Market has launched its first private label: Odds & Ends.

The private label portfolio currently includes staples like coffee and snacks like nuts, dried fruits and dark chocolate covered mini pretzels. And while Misfits said the line helps customers stock up on affordable, high-quality groceries for their weekly store, the grocer also said its Odds & Ends products have been specifically designed to address the supply chain inefficiencies.

Misfits, which offers groceries up to 40% off brick-and-mortar store prices with no service or membership fees for delivery, works directly with farmers and growers who share its vision of eliminating the waste and use different sourcing methods to deliver high quality products at an affordable price. . For example, its new direct-trade premium coffee blend is purchased directly from the farms where it was grown, providing growers with fair prices and stable incomes while protecting them from market risk and volatility, Misfits said. .

“Three years ago, Misfits Market set out to rebuild the food supply chain from the ground up to provide everyone, no matter where they live, with access to quality food at an affordable price” , said Abhi Ramesh, Founder and CEO of Misfits Market. in one version. “After a record quarter, it’s clear shoppers are looking for new ways to save, especially with food prices at record highs. Our value-conscious customers are saving an average of $25 per order and with the launch of our new line of private label brands, we are excited to provide our customers with an even wider range of affordable, sustainably sourced staple foods.

Since its inception in 2018, Misfits has fulfilled nearly 13 million orders and saved more than 230 million pounds of food, he said. In the first quarter, the company’s growth was fueled by an expansion into the lower 48 states, new product categories such as wine and the release of a mobile app.