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Starbucks is selling a new chocolate flavored coffee

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Starting Tuesday, the coffee chain is adding a new cold brew chocolate creme to its menus. The drink features cold brew coffee topped with a cold foam of “light, smooth and silky” chocolate creme and is sweetened with vanilla syrup. The new offering is inspired by “nostalgic summertime moments,” Starbucks said in a press release.

“The classic combination of coffee and chocolate notes, along with the malt flavor in the cold froth of the chocolate cream, is reminiscent of a malty chocolate milkshake, or that last piece of melted chocolate ice cream on a hot day. to recreate the sweet, creamy flavor of summers past,” said Rosalyn Batingan of Starbucks’ beverage development team.

Prices for a large cold brew chocolate creme range from $5.25 to $5.45 depending on which city US customers are ordering from.

Cold drinks, like iced coffees and Frappuccinos, have proven extremely successful for Starbucks. Interim CEO Howard Schultz said on last week’s earnings call that they represent “nearly 80% of the business.” Just three years ago, cold drinks accounted for about half of Starbucks’ business.
In the old days, Starbucks (SBUX) credited cold beverages, including cold brew coffees, with bolstering its results and helping revive afternoon sales, which had previously been a sore spot for the company. The chain has expanded its cold brew coffee options with seasonal flavors, such as Pumpkin Cream Cold Brew in the fall and Irish Cream Cold Brew during the holidays. The new cold brew chocolate cream is available all year round.

Starbucks is also successful in attracting young people with its cold coffee beverages, as these customers often view cold coffee as an alternative to sodas and energy drinks, according to a report by Guggenheim Partners. And Starbucks customers are more loyal to cold brews and iced coffees.

Schultz admitted last week that workers at the company are facing “tremendous pressure” as demand increases. Sales at company-owned North American stores open at least 13 months jumped 12% in the three months ending April 3. Revenue jumped 17% in this region for the quarter.