Fast food of all brands focuses on one thing and that is efficiency. Being quick in producing their menu items is as important as the quality of the product. While ordering food based solely on speed is fine for some, it doesn’t bode well for all. Food generally tastes good, its ability to make a lot of it and quickly remains the key to business models.
The fast food industry is able to add new items relatively easily as long as they are items that don’t take long to prepare and integrate into their “system”. McDonald’s (MCD) easily brought back their Pumpkin Spice Latte by adding it for a limited time every fall. He also temporarily brings the McRib back.
Before permanently integrating the national or global menus of these fast food giants, a test is more than a little necessary. Rolling out a brand new menu item to hundreds and thousands of stores is a lot of work. Temporary additions to the menu can help drive traffic and increase average tickets, giving the fast food market a little boost when it needs it.
Taco Bell wasn’t the top pick when it came to morning coffee, as it ranks 10th according to Thrillist when it comes to best fast food cafes. Culvers was ranked first, Chick-Fil-a was ranked second, and McDonalds was ranked third.
Thrillist deliberately excluded others from testing the best coffee and strictly reserved it for fast food. Those that were left out would have drastically changed the results. Dunkin, Starbucks, Caribou, Tim Hortons and 7-Eleven were completely excluded from the rankings.
Taco Bell brings new flavors to its menu
Yum Brands’ (YUM) Taco Bell is working to improve its coffee menu for its customers and is testing new flavors in a few of its markets. Currently, Taco Bell offers two flavors of iced coffee made with its premium, regular, and Cinnabon Delights roast coffee. True to its roots, Taco Bell is trying out three new “Mexican-inspired” flavors.
Brand Eating reported that Taco Bell is offering customers in Fresno, California and Philadelphia a chance to try new Dulce de Leche, Mexican Chocolate Mocha and Sweet Vanilla flavors. Limited time drinks will be priced at $2.99 for a large.
The addition of a new coffee flavor isn’t all that surprising, considering McDonalds brought back its flavored coffee in the fall as well as Starbucks bringing its fall lineup. It’s surprising that Taco Bell didn’t jump on the pumpkin spice bandwagon and go a different route.
While these flavors won’t be offered everywhere, test markets will show whether or not consumers will want to change their coffee orders and have breakfast at Taco Bell rather than competitors.
Taco Bell keeps trying new things
Yum Brands, which also owns KFC, Pizza Hut and Habit Burger Grill, is making no secret of the short-term offerings of some of the menu items. It is an essential part of Yum’s marketing strategy.
Taco Bell recently tested grilled cheese tacos in Minneapolis and St. Paul and Nashville, Tennessee. Grilled cheese tacos were available with seasoned beef and shredded beef. The grilled cheese dip tacos were loaded with melted cheddar, mozzarella, and pepper jack cheese and came with a choice of red sauce or nacho cheese sauce for dipping.
Just like with grilled cheese tacos and now new iced coffee flavors, only time will tell if Taco Bell decides to add them to more places and further if these items and flavors will have more permanent places on the menu. fast foods. .