Tatas to launch Eight O’clock coffee brand in India & nbsp
Highlights
- Eight O’Clock is the fourth largest brand of roast and ground coffee in the United States
- Eight O’Clock sells ground coffee apart from the individual pods used in coffee machines
- Eight O’Clock Coffee Co. Ltd is an unlisted subsidiary of Tata Coffee Ltd.
New Delhi: Fifteen years after the acquisition of the fourth US coffee brand, Eiht O’Clock, Tata Consumer products are expected to launch in India soon. The announcement was made by Chairman N Chandrasekaran at the company’s 58th annual general meeting on Friday. He said Eight O’Clock will debut in the direct-to-consumer (D2C) model next week.
“To achieve the next level of growth by leveraging this expanded product portfolio, the company is currently implementing and integrating its distribution network and supply chain to increase efficiency and, more importantly, agility. . Undertaking an end-to-end digitization of its distribution partners and field forces is another key initiative… The company is focused on strengthening its e-commerce capabilities and a few products have already been launched into the sales model direct to the consumer. Eight O’Clock Coffee will be launched in the D2C model next week, ”he added.
Tata Consumer CEO Sunil D’Souza was quoted in a India time reports saying the branch will be launched on its own exclusive website and then sold on other online platforms.
Internet research reveals that a 680g packet of Eight O’Clock coffee costs over Rs 1,200. However, D’Souza said You that these are the prices of traders and that the prices of their own products will be more competitive.
It comes days after Tata Consumer Products announced the launch of Sonnets by Tata Coffee, a new offering in the premium roast and ground coffee segment. Consumers can shop at www.tatacoffeesonnets.com and can choose their preferred type of roast by choosing between light, medium or dark roast; they could also adapt to their brewing preferences and opt for a filter coffee or a French press grind.
Besides the brand’s website, Sonnets by Tata Coffee will be available on e-commerce channels like Amazon, Big Basket, Tata Cliq Luxury and will be extended with a select listing in gourmet stores, etc.
It should be added that the product portfolio of Tata Consumer Products includes tea, coffee, water, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks. and mini-meals. It is the 2nd largest branded tea company in the world. Its main beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus, and Tata Gluco Plus. Its food portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull.
In India, the company has a reach of over 200 million homes and has an annual turnover of Rs. 11,600 crore with operations in India and international markets.