The results of a few surveys carried out by the University of Stockton School of Business suggest that Atlantic City needs a rebranding in order to attract more people, especially younger people, to the station.
A strong majority of respondents (82%) said they were satisfied with their last visit to Atlantic City, but nearly three-quarters of stakeholders suggest the city’s marketing resources are lacking.
“It tells me we have a good product here; we just need to let more people know about it,” said Sarah Grady, deputy director of the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism in Stockton.
More than half of stakeholders “strongly agree” that Atlantic City needs a rebrand. They attribute the casinos, the beach and the city promenade, as well as the entertainment and restaurant offers, as important assets. But potential visitors may be hesitant, they say, due to weaknesses such as the city’s reputation, limited public transport options, quality of life issues and the city’s state of infrastructure. .
“As the game expands nationally, as we increasingly face competition from neighboring jurisdictions, there’s even more impetus to figure out how to make this work,” Grady said.
The three surveys gathered responses from different groups: general visitors to Atlantic City, people who attended the city’s Restaurant Week in October, and industry and community leaders.
The survey results suggest baby boomers, in the 56 to 75 age bracket, have a clear understanding of Atlantic City and its offerings, and visit frequently, according to Grady. But younger people typically take a trip for specific events or activities, and their travel decisions are more likely to be based on peer/social media recommendations.
“We have the opportunity to shape how young visitors consume Atlantic City, and we also have this base of people who believe in the Atlantic City brand,” Grady said. “I think it’s a plus on both sides.”
The Lifestyle Tourism Survey found that groups traveling with children are rare in Atlantic City. People traveling with a spouse or significant other are the most common type of traveler.
Dino Flammia is a reporter for New Jersey 101.5. You can reach him at [email protected]
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Best Cafes and Cafes Near NJ Beaches
When it comes to food, New Jersey is known for many things such as pizza and pork roll. Don’t count us out when it comes to coffee.
With all the hustle and bustle of the average New Jersey resident’s day, coffee is essential. It doesn’t matter if you live in the towns of North Jersey or the vacation spots by the sea.
In fact, as the former owner of two Jersey Shore cafes, Coffee Dot Comedy in Sea Isle City and the Daily Grind in Ocean Grove, I know firsthand how much Jersey Shore people love their Coffee.
In this regard, I asked my social networks to follow where the best cafes on the Jersey Shore were located, especially since both of my places no longer exist.