The fan-favorite event experience drink company is also aggressively entering retail and e-commerce channels.
Posted: October 21, 2021 at 9:05 a.m. EDT|Update: 42 minutes ago
MILLINGTON, New Jersey, October 21, 2021 / PRNewswire / – Wild bill’s, the premium craft soft drink company, has expanded its portfolio to include low-sugar sodas, seasonal fall flavors, and a line of savory snacks and sauces. The veteran-owned and operated brand, best known for its Wild West themed pop-up activations nationwide since 2002, now sells its famous drinks at select local retailers and e-commerce channels on its website and Amazon.
Wild Bill’s craft drinks have been served to over a million people at fairs, festivals and conventions. With unique and nostalgic flavors like sarsaparilla, birch beer, orange cream and butterscotch, fans have been enjoying Wild Bill’s pure cane sugar sodas for almost 20 years, but until now they have never been able to buy outside of local events.
“Our business took a hit last year when events were canceled everywhere. We took this time to expand our business model and bring our products directly to our customers – something we’ve always wanted to do,” said Michel Mersebourg, CEO, Wild Bill’s. “Now our goal is to aggressively expand our omnichannel footprint, grow our portfolio over the next year, while continuing to serve fans at events.”
As part of its portfolio expansion, Wild Bill’s has added more than 15 new products to its line, just in time for fall.
New flavors and product lines include:
- Low Sugar Sodas: Available in three flavors, including orange cream, root beer and vanilla cream. Each flavor includes only all-natural ingredients and 25 calories.
- Seasonal fall sodas: This new line of limited edition seasonal sodas brings a taste of fall flavors and includes three varieties: apple pie, pumpkin spice and hot toddy.
- Sauces and snacks: Created to complement the flavors of Wild Bill sodas, the new line of crunchy peanuts, Bar-BQ sauces and hot sauces are available in a wide variety of flavors.
- Organic coffee: Roasted for a slow glide, this 100% USDA Certified Organic coffee comes in four blends: Donut Shop, Columbian, French Roast and French Vanilla.
Wild Bill products can be purchased direct from DrinkWildBills.com, Amazon, select local retailers, and at hundreds of events each year. To learn more about Wild Bill, visit DrinkWildBills.com.
About Wild Bill
Wild Bill’s is a premium craft non-alcoholic beverage company. For over 20 years, Wild Bill’s has traveled the country with its Wild West-themed pop-up store activations, serving over a million customers at fairs, festivals and conventions. Today, the unique and nostalgic flavors of Wild Bill can be purchased direct from DrinkWildBills.com, Amazon, local retailers, and at hundreds of events each year. As a veteran-owned and operated business, Wild Bill’s aims to help our nation’s heroes transition from the military to successful civilian careers by supporting nonprofit veterans organizations, offering reduced franchise fees and creating meaningful employment opportunities.
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